Weve never made a profit and were going to, but weve ploughed everything were going to make into customer support so were not going to make one this year, he says. Upstream reported that Jackson joined Greenpeace at the age of 16, and his expertise was in mirror manufacturing, coffee shops and software before launching Octopus Energy in 2015. Besides industry-standard fixed and variable tariffs, the company is known for innovative tariffs which are made possible by the national rollout of smart meters. She is Chief Marketing and Product Officer at Octopus Energy. My Entrepreneurial Journey with Greg Jackson on Thursday, 21 November. Aside from that, every experience has helped in some way or another, and been a vital lesson to learn to get me where I am today. Greg is also a strong advocate of maintaining a good work-life balance with his work-life blend, which to him means creating a symbiotic, rather than a compartmentalised relationship between his various work commitments and personal life, so he can remain present in all of them. Thats an amazing 658% growth in your domestic customer based alone, and within the span of 2 years. Passionate, creative, innovative CEO, entrepreneur and investor. Greg: Weve been rapidly growing and in December closed our second financing round with Tokyo Gas and Origin Energy in 2020, which increased our valuation to more than $2 billion. Our middle management team in operations - which makes up most of our team - fares even better, being made up of 80% women and most of them have been with us from the first 50 employees we hired, showing that people are happy here and like to stay. Plm was subsequently rebranded as Octopus Energy France. I dont just want them to come in and do things for the company. After graduating I joined Procter & Gamble and went through management training, owned and turned around a number of small ventures, and I even managed a factory that made and sold Mirrors at one point. In 2019, Octopus stated that all its electricity came from renewable sources, and began to offer a "green" gas tariff with carbon offsetting. Jackson has trained many successful fighters, including former UFC Light Heavyweight Champion Jon Jones, former UFC Welterweight Champion Georges St-Pierre, former UFC Women's Bantamweight Champion Holly Holm, former Light Heavyweight Champion Rashad Evans, and a roster of other UFC contenders and World Extr He now runs Octopus, the green energy supplier founded in. The last 12 months has been tough on a lot of businesses due to the COVID 19 pandemic. I want them to feel happy and fulfilled by the work they do. [68][69], In November 2021 Octopus financed 'Grace of the Sun', a large-scale art piece by Robert Montgomery made using the Little Sun solar lamps designed by Olafur Eliasson and Frederik Ottesen. With the crisis that toppled so many suppliers continuing to rage, Jackson thinks the chancellor, Rishi Sunak, is right to plough 15bn into addressing the cost of living: It makes economic sense for the government to find ways to bring bills and inflation down. The acquisition was the first step in Octopus' $100m US expansion; at the time of the acquisition, Octopus announced it was aiming to acquire 25 million US customers, and 100 million global customers in total, by 2027. Greg Jackson, CEO Greg Jackson Founder Octopus Energy agrees $600m deal with former-VP Al Gore backed sustainable investment fund We're over the moon to be able to announce our $600 million partnership with Generation Investment Management, a sustainable investment fund, co-chaired by former US Vice-President and climate champion Al Gore. The UKs biggest energy companies might shrug off such strident criticism from a campaigner, but Octopus has rapidly ascended to challenge what Jackson, 50, calls the lazy oligopoly of the big six. Greg Jackson was born in Washington D.C. to Kris and Jim Jackson, who were Quakers originally from the Midwest. Octopus Energy is currently value at $2 billion, how did this evaluation come about? Everyone wants to talk about the transition fuel maybe a 20 per cent hydrogen mix in our gas supplies, that kind of thing Even if the hydrogen was zero-carbon which, by the way, the creation of hydrogen so far in the UK at scale is definitely not it would only reduce the carbon emissions of gas by 6-8 per cent because of the lower energy density, [and] it would put bills up dramatically, because hydrogen is a lot more expensive. I also have had non-executive and chairman roles at peer-to-peer lender Zopa and Consultant Connect. [26], In September 2021, Octopus was appointed as the Supplier of Last Resort (SOLR) for Avro Energy, acquiring Avro Energy's domestic customers and increasing their customer base to 3.1m customers. Until recently, he was also a non-executive Director for Zopa, the global pioneer of online peer to peer lending that is now Moneysupernarkets largest non-high street lender and is growing rapidly. [54] In June of that year, the group's fund management team bought the rights to develop the 35MW Gaishecke wind farm near Frankfurt, Germany. Jon holds an MBA in Business Administration from La Trobe University and Chifley Business School. .more. Jon has worked for the last 18 years building a number of successful energy challengers, service innovators and disruptors across both Australia and the UK. A day later, Generation Investment Management, a fund chaired by Al Gore, committed to a $600m investment in Octopus. Interview with Entrepreneur - Greg Jackson - CEO of Octopus Energy. And I'll let you know if we want your ads. It was founded in 2015 with the backing of British fund management company Octopus Group, a British asset management company. Octopus is also unusual in that, as well as selling to consumers, it derives more than half its value from the technology it licenses to other businesses in the UK and around the world (a model reminiscent of Amazon). Greg: It might be a bit clich, but i definitely admire what Elon Musk has done. As of September 2021 the company has over three million domestic and business customers, making it the fourth largest energy supplier in the UK.[2]. [45][46] At the time of the acquisition, the generation assets were reported to be worth over 3.4billion. Internally its called Winder (wind-Tinder, geddit?). Octopus online presence consistently scores highly with consumer watchdogs and thanks to Rebecca, our customer-centric marketing has helped us achieve exceptional customer growth and the Which? [30], In May 2020, Australian electricity and gas supplier Origin Energy paid A$507 million for a 20% stake in Octopus. [31], In November 2021, EDF Energy agreed a deal with Octopus Energy Group to move its five million customers onto its Kraken platform. Our CEO Greg explains why standing charges are higher on new energy tariffs, and why electricity standing charges have gone up more than gas ones. [14] In January 2020, Octopus was ranked first in a Which? Mohamed Abubakar, his wife Rasha Al-Buriahi and their four children all sleep and eat in the same room. One business C360 that was subsequently acquired, was founded to pioneer a new way of using technology to drive marketing or as Greg puts it SaaS before it was trendy. Greg is also an investor in several tech start-ups and as an advisor, supports companies and entrepreneurs with fundraising, mergers, acquisitions and strategy. Octopus Energy Ltd is a company registered in England and Wales. Greg Jackson is the founder and CEO of Octopus Energy Group, the energy technology group with 3.5 million customers globally, operations in 14 countries and a 4.4bn portfolio of renewable energy assets. Cheap energy bills arent coming back this decade, Christopher Harborne: the silent donor behind Brexit and Boris Johnson, Sherif Tawfik: The Middle East and Africa are ready to lead on the climate, The power trap: Why the energy crisis is a crisis of politics, Elon Musk was never really the worlds richest man, Why Jeremy Hunt is gambling with thousands of small businesses, The year woke broke: a brief history of a contested word, Why Britains economy has never been worse, with Duncan Weldon, The good social network: what Twitter could learn from the coffeehouse Audio Long Reads, Facility / Grounds Management and Maintenance, HR, Training and Organisational Development, Information and Communications Technology, Information Services, Statistics, Records, Archives, Infrastructure Management - Transport, Utilities, Science and Technical Research and Development. Jackson and his family moved to Albuquerque, New Mexico when he was three years old. It is the first time a CEO of a large energy retailer has come on The Martin Lewis Money Show to respond to questions from the British public live on air. [60], In March 2020 it was announced that E.ON and its Npower subsidiary had licensed the technology to manage their combined 10 million customers. Greg is the founder and CEO of Octopus Energy Group, the green energy tech pioneer based in the UK with over 3.1 million customers, further operations in 13 countries and over 23 million accounts licensed worldwide to its green technology platform, Kraken. For those that don't know Octopus Energy, they are UK's fastest growing green energy retailer and are currently valued at $2 billion. Whats your take on this concept and how diverse is your leadership ranks in Octopus Energy? Growth? [37], In January 2022 Octopus Energy entered the French market with the acquisition of Plm nergie, a French energy start-up with 100,000 retail and corporate accounts. These are things we should do everything to avoid., He believes the energy crisis has underscored the need for Britain to move away from oil and gas. T&Cs In 2010, Jackson released another instructional book about his ground fighting style called Jackson's MMA - The Ground Game. What is the secret behind the growth and success of Octopus Energy? In our experience this leads to strong relationships between managers and team members, happier employees and higher productivity. [28], In October 2022, Octopus reached an agreement to acquire Bulb Energy's 1.5 million customers. Upon the acquisition, Octopus announced it was targeting a million Spanish energy accounts under its brand by 2027. Jackson explains need for market reform to move to renewable energy sooner. What advice do you have for aspiring entrepreneurs? The contemporary Jackson-Wink MMA Academy won the same award in 2015.[9]. We need to learn from the pandemic, Jackson says. [47][48], In October 2020, Octopus partnered with Tesla Energy to power the Tesla Energy Plan, which is designed to power a home with 100% clean energy either from solar panels or Octopus. Clem Cowton is Director of External Affairs at Octopus Energy, heading up the company's advocacy on policy, government affairs and Net Zero. [31] This meant Octopus gained "unicorn" status, as a startup company with a value in excess of 1 billion. Do you have any influences that have inspired your entrepreneurial journey and how? Among the companies using Kraken is E.On, the second-largest electricity supplier in the UK. About The company also supplies software services to other energy suppliers. [10][11], In August 2019, an agreement with Midcounties Co-operative saw Octopus gain more than 300,000 customers, taking its total beyond 1 million. As for the future, Octopus is looking to go global, kicking off by launching in Australia this October in partnership with Hanwha Group, a leading solar panel manufacturer, expanding the move to greener energy. has recommended 5 years in a row. I lived through rip-roaring inflation in the 1980s and double-digit interest rates. [12], Besides the Octopus Energy brand, as of September2021[update] customers are supplied under the Ebico Energy, Affect Energy, Co-op Energy, M&S Energy and London Power brands. Day-to-day, she works closely with regulators, industry bodies and policy makers to shape the energy system of the future. survey and was one of three recommended providers. Our customer service metrics actually improved during the pandemic, and we were the only large domestic energy supplier in the UK still answering calls as usual. Europe is going to go into this winter with more gas storage than last year, but if Russia stops sending gas to Europe, prices will skyrocket.. [49], In January 2021, Octopus acquired two 73 metre (240') wind turbines to power their 'Fan Club' tariff, which offers households living near its turbines cheaper electricity prices when the wind is blowing strongly. Headquartered in London, the company has operations in the UK, France, Germany, Italy, Spain, Australia, Japan, New Zealand and the United States. The boss of Octopus Energy has a small tub, which pleases him as it is efficient and fills quickly. We train our managers to take on many of the functions that are normally covered by HR departments. The investment increased the company's valuation to $4.6bn, with the cash injection to be used by Octopus to increase its investment in new technologies for cheaper and faster decarbonisation. Theyve secured excellent leasing rates on leading EVs, designed a great EV salary sacrifice scheme to help businesses increase the uptake of EVs, created energy tariffs designed specifically for EV drivers, and have partnered with smart charging tech companies to enable customers to access cheap and green energy rates with ease. I think Im too opinionated. We need to work like that now on the clean energy system., Jackson accuses the management of the UK energy grid as being stuck in the past, describing the National Grid as a monopoly and its control room as like a minicab office. [67] As a result of the campaign, Octopus registered a 163% increase in sign-ups and gained 37,000 customers. KrakenFlex is currently contracted to manage over 1,600 MW of power with further 2 GWs of renewable generation to come online through 2022. She has deep knowledge gained across four industries and a lifelong passion for customer and team transformations. His morning routine echoes the tycoons underprivileged childhood. Events Alongside its tech, all Octopus marketing is developed in-house, from design and copy through to booking, sitting side by side with operations and customer support. We have an aim to reach over 100 million customers by 2027, whether thats via other companies licensing Kraken or customers joining Octopus Energy, so we never say never for any country or continent, even if we dont have any plans to at the moment. John moved from managing Affect Energy to running Octopus' engineering fleet and developing the UK's first Heat Pump Research & Development Centre, along with the proposition to train over 1,000 heat pump engineers a year and produce 1,000 heat pumps a month through the new Octopus Energy factory in Northern Ireland. Energy companies are going to end up more like technology companies, like AirBnB, Amazon, Google and Monzo says Greg. The current energy crisis emerged towards the end of the legal work and due diligence that is needed for such a deal to happen, and provided a dramatic test of the companys ability to handle a large, rapidly developing challenge: We had to demonstrate to the investors that taking on Avro wouldnt get in the way of the long-term mission.. In 2009, Jackson released an instructional book about his fighting style called Jackson's MMA - The Stand Up Game. People thought electric vehicles wouldnt take off but look at Tesla now. Family In a relationship; has two children from previous partners. He also has a wealth of experience in energy efficiency and looks after Octopus energy efficiency schemes alongside metering, solar, heat pumps and EV chargers. As a company we are completely digital, so we asked everybody to take their laptops home on Friday, and when lockdown was announced on Monday, our team just plugged the headsets into their laptops and continued working as usual. His morning routine echoes the tycoons underprivileged childhood. Octopus Energy recent commitments: 10,000,000 to build a decarb of heat R&D centre 5,000,000 to establish the Centre for Net Zero 108,000 to its BLM fund 1,000 ad on a right wing . Octopus Energy Group is a British renewable energy group specialising in sustainable energy. Last month Octopus pledged 50m to cut customer bills until Octobers price cap rise, part of a longer-term package worth 150m. On February 5, 2013, Jackson signed with Bellator to coach on the promotion's reality series titled Fight Master: Bellator MMA.[10]. [citation needed]. Greg Jackson is CEO/Founder at Octopus Energy Ltd. See Greg Jackson's compensation, career history, education, & memberships. Specialties: Technology. It has enabled us to lower our costs to serve up to 75% compared to some of our competitors Thanks to Kraken, we are able to scale our customer service team quickly to take on new customers and keep them happy. In May 2020, her team launched the Electric Juice Charging Network, the UK's first consolidated network of charge point providers that allows users to charge their EVs across the UK with all costs appearing on a single bill. Greg Jackson founded Octopus Energy in 2015 with a view to using technology to make the green energy revolution faster and cheaper for consumers. Tara has spent two years leading Octopus Energys 1,000 strong UK operations team through a pandemic, an energy crisis and a day that saw 2 million customers submit meter readings all simultaneously. How much of your upbringing, surroundings and environment influenced your entrepreneurial journey? Recommended Providers", "Best and worst energy companies for 2021 revealed", "ENGIE UK announces the sale of its residential energy supply business to Octopus Energy", "Mayor of London and Octopus Energy's London Power goes live", "Ten fast-growing scaleups drove UK tech boom in 2020, Tech Nations' report shows", "Octopus Energy acquires Upside Energy as it moves to open Manchester tech hub", "CEO Secrets: 'My billion pound company has no HR department', "FT 1000: the fifth annual list of Europe's fastest-growing companies", "UK Customer Satisfaction Index (UKCSI) Institute of Customer Service", "Octopus Energy prepares for air-source heat pump revolution", "Octopus to take on failed Avro Energy's 580,000 stranded customers", "Energy firm to create 300 Manchester jobs through city region partnership", "UK government approves agreement between Bulb and Octopus Energy, providing certainty to 1.5 million customers", "Octopus Energy reaches into Germany with 15m capture of 4hundred", "Australia's Origin Energy to buy 20% stake in UK's Octopus Energy", "Octopus Energy gains unicorn status with 1bn valuation", "Octopus Energy launches into US market with startup acquisition", "Octopus Eyes Japan's Power Market with Tokyo Gas Joint Venture", "Octopus Energy expands into Italy with acquisition of SATO Luce e Gas", "Octopus Energy expands into Spain with Umeme acquisition", "Octopus Energy raises long-term investment to value startup at $5bn", "Stream of customers moving to energy supplier Octopus slows as gas price spikes", "Octopus offers transparency with wholesale price tariff", "Thousands were paid to use extra renewable electricity on windy weekend", "New energy tariff aims to slash charging cost for electric vehicle owners", "Octopus Energy integrates with Amazon Alexa for smart energy use", "Octopus Energy and Ebico join forces to make sustainable heating cheaper", "Octopus Investments increases solar portfolio financing", "FCA clears acquisition of Octopus Renewables by Octopus Energy", "Octopus Energy takes control of group renewables unit", "Tesla Energy Plan launched inviting homes to become part of Virtual Power Plant", "Octopus leans into wind power generation", "Octopus Energy launches 'world first' local time of use Fan Club tariff", "Octopus to Raise 4bn to Expand its 'Fan Club' Model for Local Renewables", "Octopus Energy Group signs deal with Elia Group for European smart green energy grid", "Octopus makes German wind investment as it plans future Fan Club tariff expansion", "Octopus to make offshore wind core investment focus", "Octopus rebrands roaming charge service to become 'Electric Universe', "Octopus Energy choses AWS as its preferred cloud provider for Kraken", "Good Energy turns to Octopus' Kraken for customer services platform", "E.ON allies with Octopus Energy to revamp UK retail business", "E.ON hails turnaround in UK retail business with 100m earnings jump", "Two million customers migrated to Kraken powered E.ON Next in 'record time', "EDF to move 5m customers to Octopus Energy Group digital platform", "How Kraken is waking up customer service for global partners", "We're working with Octopus Energy on a Climate Change Art Prize", "How Octopus Energy used art to get people to switch to green energy", "EI Awards 2020 recognise energy sector's 'indispensable contribution', "The Solar Powered Message of COP26 | Grace Of The Sun", "Ad slots were not planned by us. Currently, Octopus Energy has more than 750,000 customers with 100 per cent renewable electricity, despite only setting up three years ago. Octopus and Tokyo Gas agreed to launch the Octopus brand in Japan via a 30:70 joint venture to provide electricity from renewable sources, amongst other services. Greg Jackson starts each day by flicking on the radio and scrunching into his bath. Octopus energy is the UK's fourth largest energy provider, which boss Greg Jackson says he started because people were "paying too much" on their bills. Origin invested a further $50m at the same time, to maintain its 20% stake. Jackson came from a family of wrestlers (his father, brother, and uncle were all champions in the sport). My mum is very, very politically opinionated and I have that., Jackson wont be drawn on how long the energy crisis will last: Its a fool that predicts commodity markets. Greg is an experienced digital entrepreneur, passionate about using technology to make positive change. [23], In March 2021 the Financial Times listed Octopus at number 23 on their list of the fastest growing companies in Europe. reg Jackson starts each day by flicking on the radio and scrunching into his bath. Since relocating to the UK 7 years ago, Jon worked on the set-up of Bulb and later Octopus Energy. Greg is an experienced digital entrepreneur, passionate about making the green energy revolution affordable through technology. KrakenFlexs cloud-based technology platform controls distributed energy assets such as large-scale batteries, EVs, or heat pumps with machine learning and AI to match electricity supply and demand, helping the electricity grid deal with the natural volatility of renewable generation. Greg: Success is different for everybody, and you need to be honest with yourself about what would make your job a success, is it happiness? [18] The same month saw the launch of London Power, a partnership with the Mayor of London. Gregory Jackson is an American mixed martial arts trainer who co-owns Jackson Wink MMA Academy in Albuquerque, New Mexico, widely considered one of the top MMA training centers in the world. Octopus began talking to Gores team two years ago. A day later, Generation Investment Management, a fund chaired by Al Gore, committed to a $600m investment in Octopus. Rachels remit is to create the regulations and markets needed to achieve net zero quickly and affordably. Clem joined Octopus from a career in political consultancy for the renewable energy and clean tech sectors. More recently in my work history Ive specialised in creating technology & ecommerce platforms, something me and Octopus Energy CTO James Eddison did together for clients such as Greene King and SAP. Spaces are limited for this very special event so make sure you dont miss out by signing up here. James is an e-commerce specialist who was the brains behind a number of high profile tech platforms for clients such as the UK Labour Party, Citroen and Hermes, among others. [3] Trading began in December 2015. Now we see this as a national security issue as well if thats not the final nail I dont know what to do.. Greg: Our proprietary technology platform, Kraken, enables our operating model and efficient customer service. Contact. Both investors back businesses that drive sustainability, promote green energy and tackle climate change. Greg: Believe it or not, I dropped out of school at 16 to start creating video games before eventually going to Cambridge University. Hes founded a number of successful businesses, including e-commerce company C360, and is an angel investor in a wide range of tech start-ups. Driving full energy system change, the Group consists of 10 businesses across the energy value chain, operating in 8 countries globally and supporting 3.2 million customers in the UK. Theres some blokes with phones, and what theyve always done is phoned up coal and gas power stations and told them to turn on and off. Lara leads the Kraken Technologies licensing arm of Octopus Energy Group - one of the fastest growing 'EnTech' companies worldwide, launched in 2016 to use technology to unlock a customer focused and affordable green energy revolution. As a Senior Partner and Managing Director at BCG, Deepak gained extensive experience transforming legacy businesses through technology, working across the UK, Nordics, US, South East Asia and India. Our weekly culture newsletter from books and art to pop culture and memes sent every Friday. A business leader is someone who doesnt look to make quick money, but really wants to change their industry for the better, do something different and lead from the front, rather than worry about what their competitors are doing. He has never taken a bonus, and owns a 6% stake, worth about 240m. Please talk us through your operating business model, how it generates value and how this gives you a competitive edge in the retail energy market? [3][4][5][6] Jackson has trained many successful fighters, including former UFC Light Heavyweight Champion Jon Jones, former UFC Welterweight Champion Georges St-Pierre, former UFC Women's Bantamweight Champion Holly Holm, former Light Heavyweight Champion Rashad Evans, and a roster of other UFC contenders and World Extreme Cagefighting champions. % stake, worth about 240m culture newsletter from books and art to pop culture and memes sent every.... 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